Influencer marketing is a new type of marketing that has been developing in recent years. Rather than targeting the market as a whole, the focus is on individuals who have influence over potential buyers, called ‘influencers’. These individuals can be referred to as idea, opinion leaders, influencers or even phenomena. These people are mostly people who have an account in virtual environments such as YouTube, Facebook, Instagram, TikTok, Twitter. People have been talking about ‘influencer’ …
