What is Influencer Marketing? How Does It Work? Where To Find Influencers
Influencer marketing is a new type of marketing that has been developing in recent years. Rather than targeting the market as a whole, the focus is on individuals who have influence over potential buyers, called ‘influencers’.
These individuals can be referred to as idea, opinion leaders, influencers or even phenomena. These people are mostly people who have an account in virtual environments such as YouTube, Facebook, Instagram, TikTok, Twitter.
People have been talking about ‘influencer’ marketing all the time in recent years. If you’re not familiar with this new type of marketing and don’t know what it means, you’re in the right place! We’ll walk you through this new marketing strategy step by step, starting from the very basics.
Influencer marketing is one of the most useful and effective ways companies can use to deliver their products or services to potential buyers. According to a study by Adweek, 75% of brands prefer to deal with influencers as their main marketing strategy.
Companies are aware that today’s customer profile is knowledgeable, moreover, they are not influenced by traditional marketing methods. Customers and buyers give importance to the opinion of their peers and people of their own age group at the point of purchasing a product or service.
Influencer marketing can increase brand awareness, create a new audience and increase sales. Above all, this new method of marketing requires much less expenditure compared to traditional advertising.
What is Influencer Marketing?
The ‘Influencer’ marketing strategy is a combination of old and new marketing tools. When you take the idea of using celebrities in advertisements and place it in today’s content production-based marketing campaigns, you come across ‘influencer’ marketing.
The difference from the strategy of using celebrities in advertisements is that the campaign results in a collaboration between brands and ‘influencers’.
So-called influencers, unlike celebrities, can be found everywhere. It could be anyone. What makes them influencers is the number of followers and interactions on the internet and social media.
A popular fashion photographer on Instagram or a widely read cybersecurity blogger or a respected marketing executive on LinkedIn can also be an influencer. In every industry there are influential people — you need to find them. You can easily recognize them from their tens of thousands of followers, and these are your target audience.
What Isn’t Influencer Marketing?
Influencer marketing isn’t about finding people with a large following and paying them to say good things about your product. This is the job of celebrities who go viral. Influencers are people who have invested time and effort to create their own brand and audience.
They will naturally act with the urge to protect their reputation and the people who trust them. These people are patient people who have grown on social media gradually, gaining followers one by one. These people are not after quick gains.
Influencer marketing isn’t all about quick wins, either. Like social media and content marketing, it requires a slow and steady approach where your campaign isn’t directly about selling products.
Influencer marketing is a way to demonstrate your authority, credibility and opinion leadership in your industry. It’s about making your brand synonymous with the product you’re selling, like people saying ‘special brand name’ instead of paper napkins.
Points That Brands Consider When Choosing Influencers
- Choosing Brand Related Profiles
This ensures that the campaign reaches the right audience. The audience of the person to be used as an influencer should appeal to the product. We can describe this as binding.
If there is a connection between the target audience and the product, the right target audience is addressed. Therefore, the selected Influencer target audience should be similar to the target audience of the brand.
- Negotiating with the Influencer Reaching High Reach Numbers Suitable for the Target Audience
In order for the target audience to have the fastest and easiest access to the product promotion, the accounts used as Influencers should have easy access and high levels. Reach Influencer marketing is also one of the most important points.
With an Influencer account with high interaction, desired returns can be obtained, but one of the most important points here is that the number of interactions is more important in choosing an influencer, no matter how many followers. An Instagram profile with organic followers will have a high interaction count, while a profile with a purchased follower will have less interaction.
Influencer marketing is the way of the future. Brands are turning to this advertising strategy to get their brands seen, and it works! If you’re a marketer, meet with your team to see if partnering with a social media influencer is worth the investment.
Where To Find Influencers?
If you need influencers to promote your products, we want to recommend this website to find influencers. You can find influencers for a variety of platforms on the Shoutcart website. You can use filters to quickly find influencers who are relevant to your industry. In this way, a platform for country categories, for example, can be created.
You can refine your search by using filters like and find the right influencer for you. You can also look up influencers’ scores and read previous comments about them. You can buy shoutouts for platforms like Instagram, TikTok, and YouTube on this site.