What is Content Marketing? Why Content Marketing is Important? Content Marketing Services
What is Content Marketing?
Before talking about content marketing, it would be more accurate to answer this question, what is content? Content: It is the whole of expressions such as ideas, feelings, thoughts that are wanted to be told in an article. It is the visual and auditory messages transmitted from the source to the final recipient via social media tools in the digital environment.
Content marketing is basically structures created for advertising purposes on Google. However, it is one of the best digital marketing methods that does not carry an advertising image in the application part. Content marketing is a process that connects your customers with high-quality content. Content marketing method can be considered as a capital for you.
Every content you make is an investment in marketing
Content marketing is to present informative and interesting content within the framework of their interests to the potential target audience who is interested in your brand, products and services. It is not looking for customers with an advertisement, but presenting the advertisement that the customer is looking for to them.
It is the name given to the marketing approach that focuses on the production and distribution of valid, valuable, and continuous content to influence the target audience, engage and generate profitable customer action. With another definition; It is a sincere marketing method that brands do to influence their target audience on the internet and change their purchasing decisions.
In a simple way, you will prepare such impressive content that people will be impressed, share your content on social media and your page will take its place in the top rankings (SEO) in search engines.
Why Content Marketing is important?
There are a few key points that make content marketing powerful. The most important point is that the content can create an emotion on the other side. This feeling; It can be created with various elements such as making you laugh, surprising or pointing your finger at a point that he does not know about a subject that interests him.
The biggest point to avoid in content marketing is not to have a sales goal. A sales-oriented study will deviate from the purpose of content marketing. Another trick is to always consider the end user.
The content should be of interest to the user first and foremost. In addition, if your content makes the user want to add something from himself, such as commenting or sharing, then content marketing has achieved its purpose.
Content marketing also provides support for other marketing channels. It not only ensures the creation of additional content for social media marketing, but also contributes to SEO studies by creating natural internal links.
Moreover, it ensures that your site is displayed more in search engines with quality content. We can even say that the SEO work of many companies should be carried out depending on the content marketing strategies. (You want content marketing services for your business? – Click Here)
What are the main features that a good content should have?
- First of all, it has to be original.
- It has to be shareable. That is, it needs to be positive, attractive, useful and effective.
- It has to be on target. In other words, the customer should not be confused with indirect expressions.
- Grammar rules must be observed and spelling mistakes must not be made.
- It has to be understandable.
- It has to be trackable.
- The reactions of other people should also be seen as significant when taking the target audience as a basis.
Types of digital content
Photos, GIFs, videos, infographics and many visual content:
It dominates the internet world where we spend most of our lives! The way to successful content marketing and digital trends today is almost entirely visual. With its easier perception, visual marketing allows the brand content to stand out, while it is among the most used methods for content that is appreciated in social media channels!
The most used content marketing methods and usage rates
- Social Media Content (93%)
- Blogs (81%)
- E-Newsletters (81%)
- Organizations (81%)
- Articles (81%)
- Videos (79%)
- Photos (76%)
- Webinars (66%)
- Presentations (65%)