How To Get Traffic From LinkedIn. Organic Linkedin Traffic
With 400 million users, LinkedIn has emerged as the most useful social network for B2B marketers.
Facebook, Twitter and others are crowded and noisy. Of course, LinkedIn is also busy, but people are a target for contacting their peers and learning about the sectors. If you want to drive traffic to your B2B blog, this is your platform.
According to a research by Econsultancy, “LinkedIn is now responsible for a surprisingly 64% of all visits to corporate websites from social media channels.”
90% of all social traffic from B2B websites come from Facebook, Twitter and LinkedIn and more than half of LinkedIn are here. If you did not understand this, more than 50% of all social traffic from B2B sites come from LinkedIn.
LinkedIn is a great source of traffic. Here are the ways to start shooting traffic from LinkedIn today.
Optimize your personal profile
Many of the other strategies in this post are designed to route traffic over your LinkedIn profile page so let’s start here.
First, make sure you have basic information. A good passport photo, you must have a brief background that introduces your business and a brief history of your work experience. Do not overlook the importance of these foundations. There are many ways and cause to optimize your profile:
- Write a summary describing what you are doing (or what you want to do) clearly.
- Make people communicate with you through email or LinkedIn.
- “Be honest, be specific and use numbers whenever possible.”
- Read your profile aloud to search spell errors.
Now about some traffic withdrawals: Notice because that is very important. You can link to blog posts, e-books and other digital media on your profile. When we start using other strategies to enable people to view your profile, they click on this way to your site.
- Go to your profile and find the summary section. Here you can add media such as blog posts.
- Add a link to one of your best posts. Note that people who are here are probably learning about you and your company for the first time. Share content to inspire them for clicks and readings.
- Add some details about the post.
- Your media will appear on your summary that is one of the first things that people see when viewing your profile.
It is really important to add media to the abstract section. LinkedIn may ask you to publish or add projects. You can create external connections with these features, but they appear at the bottom of your profile. Stay connected to the summary for maximum exposure.
Now, let’s direct several people to your profile. Participating in groups can be a great way to do that.
One of the golden rules of content marketing, you cannot expect to get traffic without giving something in return. The same applies to LinkedIn, but I suggest you remove your marketing hat to start.
LinkedIn groups are a great directory, a great way to network with peers and potential customers. The promotion is generally not welcomed, so you need to be comfortable to participate in discussions that don’t bring instant traffic to your site. The more you help people, you get so many profile views. And if you added media as I told above, you are in a great location to win traffic.
Create a company page
The LinkedIn company page is where people are able to learn more about what you are doing. Your employees’ personal profiles are great to share updates, but it is a good idea to centralize everything on a company page.
Add a LinkedIn Share button to your site
Posting from your own LinkedIn profile is one way to drive traffic, but you’re limited to your peer network on the site. It’s a great strategy, but it just scratches the surface.
Adding a LinkedIn button to your website is the easiest way to get other people to share your content on the site. Even a handful of shares expose your business to huge networks of potential customers.
Repost and repurpose Content
LinkedIn’s 400 million users make the platform attractive to marketers looking to reach new readers. Scout author and marketer Greg Ciotti wanted to see if LinkedIn’s publishing platform was worth the time and effort it put into it. He reposted 35 articles on LinkedIn over the course of a month. After 255,262 views, he wrote about his experience on his blog.
Content repurposing, sometimes called content recycling, is re-using existing content and presenting it in a new format to expand its reach and lifespan. As you create new content, you can plan for a variety of different ways to share a new piece with content repurposing.
You learned how to use LinkedIn to drive traffic in this article. I hope this is helpful to you. Thank you for your time!